Purnomo, Hamzah Eko (2022) ANALISIS FAKTOR YANG MEMPENGARUHI KEPERCAYAAN NASABAH, KUALITAS PELAYANAN, SERVICE BRAND EQUITY, LOYALITAS NASABAH DALAM KEPUTUSAN PEMBELIAN PRODUK TABUNGAN RENCANA MANDIRI (STUDI KASUS PADA NASABAH PT BANK MANDIRI AREA JABODETABEK). S1 thesis, STIE Indonesia Banking School.
![[img]](http://repository.ibs.ac.id/style/images/fileicons/text.png) |
Text
58-Skripsi-Hamzah Eko-abstrac-bab1-reference.docx Download (3MB) |
Abstract
There are several things that affect the purchase of the savings plan Mandiri, among others, in terms of customer trust, service quality, service brand equity, and customer loyalty. Quantitative research generally uses an explanatory design, with the aim of expanding to test the hypothetical relationship between variables. With this type of research, it is clear that several hypotheses are being tested to determine their validity This research was conducted to analyze how the influence of customer trust, service quality, service brand equity, customer loyalty, on purchasing decisions on independent plan savings products at PT. The research realizes that this research on purchasing decisions has limitations, it only focuses on PT Bank Mandiri (Persero) tbk Jabodetabek area and in this study the authors took a sample of 80 bank independent customers.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Service Quality, Service Brand Equity, Customer Loyalty, Purchase Decision. Service Quality, Service Brand Equity, Customer Loyalty, Purchase Decision. Service Quality, Service Brand Equity, Customer Loyalty, Purchase Decision. Kualitas Pelayanan, Service Brand Equity, Loyalitas Nasabah, Keputusan Pembelian |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business |
| Divisions: | Prodi S1 Manajemen |
| Depositing User: | Sparta Sparta |
| Date Deposited: | 29 Oct 2022 13:37 |
| Last Modified: | 29 Oct 2022 13:37 |
| URI: | http://repository.ibs.ac.id/id/eprint/5406 |
Actions (login required)
 |
View Item |
