Perceived Web Site Ethics Of Online Retailers’ Sebagai Penggerak Trust Dan Attitude Serta Implikasinya Pada Intensi Behavioral: Suatu Penelitian Pada: ZALORA

Sari, Annisa Permata (2015) Perceived Web Site Ethics Of Online Retailers’ Sebagai Penggerak Trust Dan Attitude Serta Implikasinya Pada Intensi Behavioral: Suatu Penelitian Pada: ZALORA. S1 thesis, STIE Indonesia Banking School.

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Abstract

The purpose of this study is to examine the effect of consumers’ perception of online retailers’ ethical behavior on consumer re-purchase and revisit intentions. A sample of 150 ZALORA online shoppers was employed to test the relationships between perceived web site ethics of online retailers and the intention to re-purchase and revisit. The measurement model and structural relationships were estimated using AMOS 21. Results show that perceived ethics of an Internet retailer’s web site significantly affect consumers’ trust and attitudes to the retailer’s web site that eventually have positive impact to re-purchase and revisit intentions. Trust toward retailers web site was positively related to attitude toward the site. The result do not show support for a direct effect between perceived web site ethics and trust toward retailers web site to behavioral intention, but attitude toward retailers web site mediate these effect. The findings support the idea that desite the physical distance between online retailers and customer, behaving ethically has an effect on revisit and purchase intentions. This suggest that ZALORA should invest methods that strengthen consumers trust and attitude of web site. To convey a sense of ethics of the web site, web site should ensure that security policies are easy to understand, make a point to explain how consumer information is used, avoid deceptive practices of product characteristics, and fulfill the orders Keywords:Web site ethics, Trust toward retailers web site, Attitude toward retailers web site, Re-purchase intention, Revisit intention

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Prodi S1 Manajemen
Depositing User:	Mrs. Deli Apsa
Date Deposited:	25 Sep 2020 03:29
Last Modified:	25 Sep 2020 03:29
URI:	http://repository.ibs.ac.id/id/eprint/846

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