Membangun Brand Loyalty Dengan Pengaruh Brand Experience, Brand Satisfaction Dan Brand Trust ( Studi Kasus Pada: Pemilik Dan Pengguna Piaggio Vespa Di Jakarta)

PRATAMA, AUDI SEKTI (2018) Membangun Brand Loyalty Dengan Pengaruh Brand Experience, Brand Satisfaction Dan Brand Trust ( Studi Kasus Pada: Pemilik Dan Pengguna Piaggio Vespa Di Jakarta). S1 thesis, STIE Indonesia Banking School.

Preview	Text (Naskah Lengkap) Audi Sekti Pratama, Ma.-IBS, 2017.pdf - Published Version Download (2MB) | Preview
Preview	Text (Naskah Ringkas) Audi Sekti Pratama, Ma.-IBS, 2017-2.pdf - Published Version Download (2MB) | Preview

Abstract

In jakarta the owners of Piaggio Vespa and Piaggio Vespa users improved high because a lot of a new model of Piaggio Vespa, from there changing life style jakarta people who buys brand new a Piaggio Vespa and also the owners and Piaggio Vespa classic users also so many in Jakarta. This research was conductef to identify building brand loyalty through the influence OF Brand experience, Brand Satisfaction and Brand Trust from the owners and users Piaggio Vespa in Jakarta.This research was a quantitative descriptive research. There were 130 responden which were gathered by porposive sampling. Research methods with quantitative descriptive approach to test the hypothesis by using Structural Equation Models (SEM). Based on the analysis of research data by using SEM and conducted a discussion on theresults of the analysis can be summarized as follows: (1) Brand experience has a significantly positive effect on brand satisfaction in this research. (2) Brand experience has a significantly positive effect on brand trust in this research. (3) Brand experience has a significantly negative effect on brand loyalty in this research. (4) Brand satisfaction has a significantly positive effect on brand loyalty in this research. (5) Brand trust has a significantly positive effect on brand loyalty in this research Keywords: Brand Experience, Brand Satisfaction, Brand Trust & Brand Loyalty

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Prodi S1 Manajemen
Depositing User:	Mrs. Deli Apsa
Date Deposited:	29 Apr 2020 13:45
Last Modified:	26 Aug 2020 04:07
URI:	http://repository.ibs.ac.id/id/eprint/70

Actions (login required)

View Item