Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Trust Nasabah BCA Terhadap Behavioral Intention Untuk Menggunakan BCA Mobile

Saputra, Fadhil Ariq (2016) Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Trust Nasabah BCA Terhadap Behavioral Intention Untuk Menggunakan BCA Mobile. S1 thesis, STIE Indonesia Banking School.

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Abstract

Nowadays, technology is a part of human life. Almost all of our activity must use some of technology form like internet, smartphone, etc. one of technology’s form is increasing every year which is application. Every phone users have a lot of application in their phone so there’s big chance for developer to make a new application. Bank responded to growth of application and they must make an application to enhance their service to customer. This study aims to explain the role of perceived usefulness, perceived ease of use, and trust toward behavioral intention to use BCA Mobile provided by BCA. This research is categorized as survey research with descriptive analysis method by taking sample and using questionnaire as the main data. The model was tested using a quota sample of 150 audiences and single cross sectional survey. The respondents are chosen by using nonprobability sampling and convenience sampling technique The results of analysis in this research was tested using Structural Equation Modeling (SEM). The results of this research indicate all of the hypotheses are supported and have positive effects Keywords: social influence, facilitating conditions, familiarity with bank, perceived usefulness, perceived ease of use, trust, behavioral intention

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Prodi S1 Manajemen
Depositing User:	Mrs. Deli Apsa
Date Deposited:	30 Jul 2020 04:21
Last Modified:	18 Jul 2024 08:54
URI:	http://repository.ibs.ac.id/id/eprint/538

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