Analisis Pengaruh Atribut Produk, Kepuasan Konsumen Dan Loyalitas Terhadap Positive Word Of Mouth Produk Smartphone Blackberry Di Jakarta

Inggriawati, Sastri (2011) Analisis Pengaruh Atribut Produk, Kepuasan Konsumen Dan Loyalitas Terhadap Positive Word Of Mouth Produk Smartphone Blackberry Di Jakarta. S1 thesis, STIE Indonesia Banking School.

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Abstract

In recent decades more smartphone type used by various level if society in the world, including Indonesia. In addition, the brand and type of smartphone also more abundant in the market,with better function and performance. In Indonesia, RIM (Research in Motion) is a famous Canadia smartphone vendor, with it's blackberry smartphone. This study is descriptive research with single cross sectional design, respondents in this research is Jakarta society who use Blackberry smarthphone, the sample unit used in this study is the blackberry smartphone users within the last thress months older than 21 years old and live in Jakarta. Non Probability sampling technique used in this study was conveniece sampling. This research used validity test, reliability test, the classic assamption test (test of normality, multicollinearity, and heteroscedasticity), multiple regression analysis, hypothesis test (F test and t test). The result of this research in the product attribute does not have a significant effect on positive word of mouth, while customer satisfaction and loyalty have a significant effect on positive word of mouth Blackberry smartphone in Jakarta. Keywords: positive word mouth, product atribute, customer satisfaction, loyalty

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Prodi S1 Manajemen
Depositing User:	Ms Dyta Medina
Date Deposited:	03 Oct 2022 00:23
Last Modified:	16 Jul 2024 07:30
URI:	http://repository.ibs.ac.id/id/eprint/5282

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