Rimadias, Santi (2019) ASPEK PENENTU NIAT UNTUK MEMBELI PRODUK RAMAH LINGKUNGAN PENGGANTI PLASTIK PADA MILENNIAL DI INDONESIA. Ultima Management, 11 (2). pp. 77-93. ISSN 2085 - 4587
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Abstract
This research aims to analyze the determining aspect of intention to buy environmentally friendly products as a plastic substitute on the Milennials generation in Indonesia, such as social influance, enviromental concern, concern for self image, customer attitude and perceived environmental responsibility. The method of data collection used in this research is primary data by spreading the questionnaire to 95 respondents, 20-39 years using multiple regression analysis. Construction is measured using a defined scale. Results were obtained through SPSS 21. This research period was conducted during April to July 2019. The results showed that the intention to buy environmentally friendly products as a plastic substitute on the Milennials generation in Indonesia is influenced by customer attitude and perceived enviromental responsibility. Meanwhile, social influance, enviromental concern and concern for self image does not affect the green product purchase intention. Key Words: Social Influance, Enviromental Concern, Concern for Self Image, Customer Attitude, Perceived Enviromental Responsibility, Green product Purchase Intention, Milennials and Plastic.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Prodi S1 Manajemen |
| Depositing User: | Mrs. Santi Rimadias |
| Date Deposited: | 19 Mar 2021 03:30 |
| Last Modified: | 19 Mar 2021 03:30 |
| URI: | http://repository.ibs.ac.id/id/eprint/2192 |
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