Suparno, Irabilla Putri (2012) Pengaruh Iklan Produk Dan Iklan Event Pendukung Pada Kelompok Responden Bukan Perokok, Perokok La Lights Dan Perokok Merek Lain. S1 thesis, STIE Indonesia Banking School.
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Abstract
This study aims to analyze the influence of advertising products and advertising the event to support the establishment of brand image is LA Lights cigarettes. There are two independent variables and three dependent variables. The independent variable is the product of advertising and advertising the event. Dependent variable is the respondent group consisting of nonsmokers, smokers LA Lights, and smokers of other brands. Methods for analyzing this research is descriptive analysis method and MANOVA analysis. Data obtained by distributing question naires to100 respondents who lived in Jakarta and inover 18years, then took the 20 respondents from the groups of respondents. This researchends with two conclusions. first, That the advertising of products and advertising do not have apartial even tmean differenceis significant at the group of respondents non-smokers, smokers LA Lights, and smokers of other brands, which means Ho1 not be accepted or rejected. Secondly, That the advertising of products and advertising do not have apartial event mean differenceis significant at the group of respondents non-smokers, smokers LA Lights, and smokers of other brands, which means Ho2 can not be accepted or rejected. Keywords : Advertising, Event ,Respondents Group Nonsmokers, LA Lights Smokers, and Smokers of Other Brands.
| Item Type: | Thesis (S1) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Prodi S1 Manajemen |
| Depositing User: | Ms Dyta Medina |
| Date Deposited: | 02 Nov 2020 08:58 |
| Last Modified: | 02 Nov 2020 08:58 |
| URI: | http://repository.ibs.ac.id/id/eprint/1413 |
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