Pengaruh Bauran Pemasaran Jasa 7P Terhadap Kepuasan Konsumen J.CO Pejaten Village

Sari, Yunita Wulan (2014) Pengaruh Bauran Pemasaran Jasa 7P Terhadap Kepuasan Konsumen J.CO Pejaten Village. S1 thesis, STIE Indonesia Banking School.

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Abstract

The main objectives of this research were to identify attributes that influence customer satisfaction in J.CO Donuts and Coffee branch Pejaten Village, Jakarta. The variables included in this research are product, price, promotion, place, people, process dan physical environmentas independent variables and customer satisfaction as the dependent variable. The method used in this research is quantitative method that will describe the influence of marketing mix (product, price, promotion, place, people, process dan physical environment) towards the customers satisfaction in J.CO Pejaten Village. The research was conducted on customers who are in J.CO Pejaten Village using self-administered questionnaires sent to a sample of 100 respondents. Analysis method for this research: validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing by t test and F test, and analysis of determination coefficient (R2).Results of this research shows there were positive significant relationship between promotion and people with customer satisfaction. The Sig value of product is 0,051>0,05. It show Ho1 is rejected, it means there is no significant relationship between product with consumer satisfaction. However, the Sig value of product has only difference 0.001. That is a reason why the product can be said as marginally supported, where product exists on the boundary line. While, there is no significant relationship between price, place, process and physical environment with consumer satisfaction. Keyword : marketing mix, product, price,promotion, place, people, process, physical envidence, customer satisfaction.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Prodi S1 Manajemen
Depositing User:	Ms Dyta Medina
Date Deposited:	08 Aug 2020 13:51
Last Modified:	19 Jul 2024 01:13
URI:	http://repository.ibs.ac.id/id/eprint/804

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