Pengaruh Inovasi Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Iphone 4S Di Jakarta

Apriliza, Vania Yoshe (2014) Pengaruh Inovasi Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Iphone 4S Di Jakarta. S1 thesis, STIE Indonesia Banking School.

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Official URL: http://lib.ibs.ac.id/index.php?p=show_detail&id=20...

Abstract

he increasing competition in the telecommunications industry in particular to make various companies racing to create an innovative and quality products with a competitive edge through various strategies that companies can survive the intense competition and was able to lure consumers as well as to build long term relationships with customers. This research aims to test the influence of product innovation, price, and quality products to the consumer's purchasing decision iPhone 4S products in Jakarta. The method in this research is the Purposive Sampling with research samples totaling 100 people drawn from the population of Jakarta in particular the users of iPhone 4S. Methods of analysis used was multiple linear regression. The results showed that the quality of the products have the greatest influence in comparison with other free variables to the purchasing decision. The results of the study indicate that the variable product innovation has a significant effect on purchasing decisions. Price is not significant effect on purchasing decisions. Variable quality of products has a significant effect on purchasing decisions. Keywords: product innovation, price, quality products, and purchasing decisions.

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: KODEPRODI61201#Manajemen
Depositing User: Ms Dyta Medina
Date Deposited: 08 Aug 2020 13:50
Last Modified: 28 Aug 2020 05:06
URI: http://repository.ibs.ac.id/id/eprint/798

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