Haque, Marissa Grace (2023) PUBLISHED, SINTA-5, International, Marissa Grace Haque, et al, Des 2023, Dynamics of Consumer Boycotts. Dinasti Research Publisher under the auspices of the Yayasan Dharma Indonesia Tercinta (DINASTI) and in collaboration with several institutions, the Faculty of Education, the National University of Malaysia, Faculty of Economics, Krisnadwipayana Univ, 1 (2). ISSN e-ISSN: 3025 - 5481
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PUBLISHED, SINTA-5, International, Marissa Grace Haque, et al, Des 2023, Dynamics of Consumer Boycotts.pdf Download (194kB) | Preview |
Abstract
Abstract: This research explores consumer participation in product boycotts in Indonesia, focusing on the interplay between expressive and instrumental factors over time. Through a systematic literature review, this study reveals that emotional responses and personal identity trigger boycotts, serving as expressions of solidarity or protests against conflicting values. As time progresses, practical considerations, such as boycott effectiveness, become dominant motivators, following the "hot" to "cold" phase transition. Social media plays a critical role in strengthening boycott movements and facilitating discussions that impact this transition. Implications extend to businesses, activists, policymakers, and academics. Companies should develop responsive communication strategies addressing both expressive and instrumental factors. Activists can leverage technology to enhance campaign impact, and policymakers can use insights to encourage responsible business practices. In summary, this research highlights multidimensional boycott dynamics influenced by expressive and instrumental factors, emphasizing the pivotal role of social media and its implications for various stakeholders. Keyword: Consumer Behavior, Product Boycotts, Expressive Factors, Instrumental Factors.
| Item Type: | Article |
|---|---|
| Subjects: | Prodi S2 Magister Manajemen STIE Indonesia Banking School > Prodi S2 Magister Manajemen |
| Divisions: | Library of Congress Subject Areas > Prodi S2 Magister Manajemen Prodi S2 Magister Manajemen |
| Depositing User: | Mrs. Marissa Grace Haque |
| Date Deposited: | 20 Mar 2024 23:43 |
| Last Modified: | 20 Mar 2024 23:43 |
| URI: | http://repository.ibs.ac.id/id/eprint/7877 |
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