Strategi Pemasaran Digital dan Branding Rawon Premium By Salina Kitchen Melalui Instagram

Rimadias, Santi and Bagasworo, Wasi and Marinda, Dina Dwi (2024) Strategi Pemasaran Digital dan Branding Rawon Premium By Salina Kitchen Melalui Instagram. MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat, 2 (1). 09-23. ISSN 3031-4380

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Abstract

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Prodi S1 Manajemen
Depositing User:	Mrs. Santi Rimadias
Date Deposited:	22 Feb 2024 02:06
Last Modified:	22 Feb 2024 02:06
URI:	http://repository.ibs.ac.id/id/eprint/7691

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