Zulfison, Zulfison Eksplorasi Perjalanan Umrah dari Perspektif Finansial pada Generasi Y & Z di Indonesia. Eksplorasi Perjalanan Umrah dari Perspektif Finansial pada Generasi Y & Z di Indonesia.
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Abstract
Pilgrimage travel for Muslims is one of the pillars of faith that needs to be upheld. Thus, for Indonesia, a nation of 275 million people consisting of 87% Muslims, pilgrimage tourism such as Umrah, is a nation-wide concern. Especially, when studies reveal that the millennial segment is increasingly shifting to an Islamic lifestyle, including religious products and services. Despite the potential of pilgrimage tourism, past research shows that the needs of travel-related financial products are currently underserved. This study is trying to fullfill the gap by investigating the journey of Umrah Pilgrimage from the millennials generation perspective in order to understand the segment on their experience and planning the pilgrimage. The study employs a qualitative method with open-ended questions based on the consumer journey framework as well as demographic analysis. The result revealed that, moslem millennials have challenges in the journey phases of finance their religious experience travel and buying decision. It also described the important paint points within the phases to identified challenges faced by the respondents. The result will make an important contribution in creating innovation for products to serve pilgrimage tourism, as well as giving future study suggestions area.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Prodi S1 Manajemen, Keuangan, dan Perbankan Syariah |
| Depositing User: | Mr. Zulfison Zulfison |
| Date Deposited: | 29 Aug 2023 01:24 |
| Last Modified: | 22 Feb 2024 01:50 |
| URI: | http://repository.ibs.ac.id/id/eprint/7299 |
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