Rimadias, Santi (2023) PENINGKATAN PERAN PEMASARAN MEDIA SOSIAL PADA UKM MIKRO RAJA SEBLAK MUMUNGGANG. Community Development Journal, 4 (2). pp. 1418-1424. ISSN 2721-5008
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Abstract
Using social media for digital marketing is an economical approach that can increase business excellence in MSMEs. With an effective social media approach, MSMEs have the potential to achieve significant exposure to increase product sales. The community service team assisted in the creation and monitoring of social media for marketing to the Raja Seblak Mumunggang UMKM, namely on Instagram and Tiktok so that it could attract potential consumers to be able to buy. The results of community service are considered to provide benefits in increasing the role of social media marketing for UMKM Raja Seblak Mumunggang. Keywords: MSMEs, Social Media Marketing, Instagram, Tiktok
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Prodi S1 Manajemen |
| Depositing User: | Mrs. Santi Rimadias |
| Date Deposited: | 24 Aug 2023 05:16 |
| Last Modified: | 24 Aug 2023 05:16 |
| URI: | http://repository.ibs.ac.id/id/eprint/7059 |
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