Perceived Risk, Trust Dan Dampaknya Terhadap Perilaku Pembelian Online (Telaah Pada Forum Jual Beli Kaskus)

Ghassani, Haezah (2014) Perceived Risk, Trust Dan Dampaknya Terhadap Perilaku Pembelian Online (Telaah Pada Forum Jual Beli Kaskus). S1 thesis, STIE Indonesia Banking School.

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Abstract

In this globalization era, online transaction is growing and developing very fast. As the good consumers have to pay attention to risks that may arise when making purchases. The purpose of this study is to investigate online purchasing behaviour through online shop called FJB Kaskus with a specific focus on the perceived risk, trust, and consumer behaviour. The research tests the influence of perceived risk and trust on consumers’ attitudes and intentions to continue purchasing on the internet. Structural Equation Model (SEM) and an online survey method applied in this research. The sample consists of 130 consumers include member and non member FJB Kaskus. The finding reveals that perceived risk had an inverse relationship with consumers’ attitude and attitude had a positive influence on intentions to repurchasing. This research also found that trust in online vendors had the strongest positive influence meanwhile propensity to trust had positive insignificant, trust in third party assurances and a cultural environment of trust had the negative influence on intentions to online repurchasing. Keywords: Consumer Attitude Towards Online Purchasing, Consumer Intention to Repurchase Online, Perceived Online Risk, Trust in Online Vendor, Trust inThird Party Assurances, Consumer Propensity to Trust, Cultural Environment of Trust.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Prodi S1 Manajemen
Depositing User:	Ms Dyta Medina
Date Deposited:	19 Nov 2020 07:04
Last Modified:	15 May 2024 00:51
URI:	http://repository.ibs.ac.id/id/eprint/697

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