Pengaruh Kualitas Produk, Harga, Dan Kualitas Layanan Terhadap Kepuasan Mahasiswa STIE Indonesia Banking School Tahun Akademik 2012/2013

Abiyoga, Ghandi (2014) Pengaruh Kualitas Produk, Harga, Dan Kualitas Layanan Terhadap Kepuasan Mahasiswa STIE Indonesia Banking School Tahun Akademik 2012/2013. S1 thesis, STIE Indonesia Banking School.

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Abstract

The increase of population in Indonesia demand a college that not only can accommodate student but also can provide a good quality of education to their students. In order to give customers satisfaction, educational institutions can go through different approach such as product quality, price, and sevice quality. This research is aimed to study empirically the effect of product quality, price, and service quality to customer satisfaction. As for the object of the present study are students of Sekolah Tinggi Ilmu Ekonomi Indonesia Banking School. There are three independent variables and one dependent variable. The independent variables are product quality, price, and service quality. The dependent variable is customer satisfaction. The samples are obtained from the sample of 250 students of STIE Indonesia Banking School in this study. This statistics method used are test of validity, test of reability, test of normality, multiple regression analysis and classical assumption test. With interval scale 1-5. The results of this research shows that product quality, price, and service quality has significant effect to customer satisfaction. The R square test shows that all of the independent variables collectively influent the dependent variable in the amount of 41,6%. Price has dominant effect to customer satisfaction. As suggestion from this study is STIE Indonsia Banking School need to adjust their price with service quality provided through further research. Keywords : Product Quality, Price, Service Quality, and Customer Satisfaction.

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: KODEPRODI61201#Manajemen
Depositing User: Ms Dyta Medina
Date Deposited: 19 Nov 2020 07:04
Last Modified: 19 Nov 2020 07:04
URI: http://repository.ibs.ac.id/id/eprint/695

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