Pengaruh Dimensi E-Service Quality Terhadap Attitudinal Loyalty Suatu Penelitian Pada Situs Jual Beli Olx.Co.Id

Nuryaomi, Sukma Diasti (2015) Pengaruh Dimensi E-Service Quality Terhadap Attitudinal Loyalty Suatu Penelitian Pada Situs Jual Beli Olx.Co.Id. S1 thesis, STIE Indonesia Banking School.

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Official URL: http://lib.ibs.ac.id/index.php?p=show_detail&id=25...

Abstract

One e-commerce phenomenon is the emerge of shopping online sites. One of the shopping online site in Indonesia is Olx.co.id. Olx.co.id is one of the sites that provide the biggest selling points in Indonesia where companies and individuals can sell and buy products and services The purpose of this research is to examine the effects of the dimensions of e-service quality which is consist of website usability, information quality, reliabilty, responsiveness, assurance, and personalization to attitudinal loyalty. The data were collected from 165 respondents who have tried Olx.co.id with convinience sampling techniques. This study analyzed with SEM (Structural Equation Model) and the results shows reliability and assurance has no effect to attitudinal loyalty but other dimensions e-service quality which is website usability, information quality, responsiveness, and personalization effects positively to attitudinal loyalty Keywords : website usability, information quality, reliabilty, responsiveness, assurance, personalization, attitudinal loyalty.

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: KODEPRODI61201#Manajemen
Depositing User: Mrs. Deli Apsa
Date Deposited: 30 Jul 2020 05:21
Last Modified: 26 Aug 2020 04:21
URI: http://repository.ibs.ac.id/id/eprint/669

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