Keefektifan Upaya Demarketing Anti Smoking Campaigns Dan Tobacco Package Warning Labels Terhadap Intention To Quit Smoking Pada Konsumen Rokok Putih Di Jakarta

Tambariki, Canitgia (2016) Keefektifan Upaya Demarketing Anti Smoking Campaigns Dan Tobacco Package Warning Labels Terhadap Intention To Quit Smoking Pada Konsumen Rokok Putih Di Jakarta. S1 thesis, STIE Indonesia Banking School.

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Official URL: http://lib.ibs.ac.id/index.php?p=show_detail&id=26...

Abstract

Demarketing is an effort or tool to reduce or bound demand for consumption of a particular product or service on a permanent or temporary basis. The effect of this fact has made it essential for government and private sector to make use of demarketing plan to tackle with these circumstances. This study was conducted to determine the effect of anti smoking campaigns and tobacco package warning labels have an impact on attitude toward smoking and intention to quit smoking. This research is descriptive quantitive research with 120 respondents were collected by convenience sampling method. This study uses SEM analyze to test the data The result of this study is anti smoking campaigns has a positive significant to attitude toward smoking, tobacco package warning labels has a positive significant to attitude toward smoking, attitude toward smoking has a positive significant to intention toward smoking. Keywords: Demarketing, attitude toward smoking, anti smoking campaigns, tobacco package warning labels, intention to quit smoking.

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: KODEPRODI61201#Manajemen
Depositing User: Mrs. Deli Apsa
Date Deposited: 30 Jul 2020 04:14
Last Modified: 26 Aug 2020 04:16
URI: http://repository.ibs.ac.id/id/eprint/531

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