Analisis Pengaruh Store Image Terhadap Loyalitas Konsumen (Studi Pada Matahari New Generation Jakarta)

Pusponingtyas, Swasti (2011) Analisis Pengaruh Store Image Terhadap Loyalitas Konsumen (Studi Pada Matahari New Generation Jakarta). S1 thesis, STIE Indonesia Banking School.

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Abstract

This research is going to explain about the effect of Store Image change which includes price, merchandising, store atmosphere, in-store service, location & accessibility, reputation, promotion, facilities and post-transaction service to consumer loyaty. The object of this research is Matahari New Generation. Therefore the respondents are taken from the customer of Matahari New Generation in Jakarta. The result of this research are: 1) the changes of store image variables simultanously has a significant effect to consumer loyalty, 2) the changes in merchandise, store atmosphere, in-store service, location & accessibility, and facility partially do not have a significant effect to consumer loyalty, whereas the changes in price, reputation, promotion, and post-transaction service partially have a significant effect to consumer loyalty. Finally, the most dominant change variable that has a significant effect to consumer loyalty is promotion. Key words: Store Image, Price, Merchandise, Store Atmosphere, In-Store Service, Location & Accessibility, Reputation, Promotion, Facilities, Post-transaction Service and Consumer Loyalty.

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Prodi S1 Manajemen
Depositing User:	Mrs. Deli Apsa
Date Deposited:	01 Sep 2022 03:29
Last Modified:	18 Jul 2024 02:40
URI:	http://repository.ibs.ac.id/id/eprint/5259

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