Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Menempatkan Dana Pada Bank Perkreditan Rakyat Syariah Harta Insan Karimah

Faisal, Achmad (2011) Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Menempatkan Dana Pada Bank Perkreditan Rakyat Syariah Harta Insan Karimah. S1 thesis, STIE Indonesia Banking School.

Text (Naskah Lengkap) Achmad Faisal (200411005)-1.pdf - Published Version Restricted to Registered users only Download (17MB)

Abstract

Islamic banking is very popular in recent years. Unlike interest-based conventional banking, Islamic banking comes with Islamic economic principles. Not all Islamic banking customers use the Islamic economic principles as the main factors in choosing Islamic banking, but there are other factors that influence it. This study purposed to identify factors that influence customers in selecting the BPR Syariah Harta Insan Karimah. The data was collected by distributing questionnaires to 65 randomly customers BPR Syariah Harta Insan Karimah.The data then were analyzed using factor analysis techniques. Based on the calculation of factor analysis, resulted five factors that influence customers in selecting BPRS Harta Insan Karimah is: (a) The service quality, product, and physical evidence factor. Environment, promoting, and value of nisbah factor (b). The religion and location factor (c). Guarantee and security factor (d). Monthly fee and quick service transaction factor (e). From the five factors that influence the decisions of customers, the service quality, product, and physical evidence factor are the most influential factor for customers in choosing BPRS Harta Insan Karimah, service quality factors have the ability to explain for 32.8% of the factors that influence customers in selecting BPRS Harta Insan Karimah. Religious factors have the ability to explain the location of 11.7%. External factors, and factors of security, and a benefit factor of respectively 10.3%, 7.5% and 7.2% in explaining the factors that influence customers in selecting BPRS Harta Insan Karimah. Keywords: Islamic Banking, Customer Behavior, Influencing factors

Item Type:	Thesis (S1)
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Prodi S1 Akuntansi
Depositing User:	Mrs. Deli Apsa
Date Deposited:	31 Aug 2022 07:30
Last Modified:	16 Jul 2024 03:17
URI:	http://repository.ibs.ac.id/id/eprint/5245

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