The Role of Brand Image, Food Safety, Awareness, Certification on Halal Food Purchase Intention: An Empirical Study on Indonesian Consumers

Purwanto, Agus and Haque, Marissa Grace and Sunarsi, Denok and Asbari, Masduki (2021) The Role of Brand Image, Food Safety, Awareness, Certification on Halal Food Purchase Intention: An Empirical Study on Indonesian Consumers. Journal of Industrial Engineering & Management Research, 2 (3). pp. 42-52. ISSN e-ISSN : 2722-8878

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Abstract

The purpose of this study was to determine the factors that influence customer interest in buying halal processed food. The method of this research is quantitative by sampling method with 110 respondents of halal food customers in Indonesia. The data analysis was performed using the SEM-PLS method. The research was conducted for one month by distributing questionnaires directly to respondents. This study to analyze brand image, perceived quality, perceived value, halal certification, health, halal awareness, and halal marketing as factors that influence customers' halal purchase intentions. The results showed that halal awareness, brand image, halal certification, health reasons, and perceived value have a positive and significant effect on purchase intention. Keywords: Brand Image, Food Safety, Awareness, Certificate , Marketing ,Purchase Intention

Item Type:	Article
Subjects:	Prodi S2 Magister Manajemen STIE Indonesia Banking School > Prodi S2 Magister Manajemen
Divisions:	Library of Congress Subject Areas > Prodi S2 Magister Manajemen Prodi S2 Magister Manajemen
Depositing User:	Mrs. Marissa Grace Haque
Date Deposited:	02 Aug 2022 12:11
Last Modified:	04 Aug 2022 08:57
URI:	http://repository.ibs.ac.id/id/eprint/4978

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