Pengaruh Implementasi Customer Relationship Management (Crm) Terhadap Customer Loyalty Melalui Customer Satisfaction Pada Assa Rent Cabang Jakarta Tahun 2015

Fajar, Fajar (2016) Pengaruh Implementasi Customer Relationship Management (Crm) Terhadap Customer Loyalty Melalui Customer Satisfaction Pada Assa Rent Cabang Jakarta Tahun 2015. S1 thesis, STIE Indonesia Banking School.

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Abstract

The application of information technology to support the business activities of a company has become a necessity. Many companies invest today for the development and improvement of the IT (information technology), with the hope to perform efficiency. Customer relationship management is one medium that can be used with IT-based. The aim of this study was to determine the extent of the influence of customer relationship management for customer satisfaction and customer loyalty.Data was collected by the writer based on ASSA Rent customers' respondents in DKI JakartaduringSeptember 2015 Thestudy is apllyingpurposive sampling methodwith Quantitative analysisand using Structural Equation Modeling. Its result should be summarized as below: 1.Customer relationship management has a significant positive relationship towards customer satisfaction and hypotheses can be accepted.2.Customer relationship management has a significant positive relationship towards customer loyalty. and the hypothesis can be accepted.3.Customer satisfaction has a positive relationship significantly to customer loyalty and hypotheses can be accepted Keywords : Customer relationship management, CRM, customer satisfaction, customer loyalty,Structural equation modelling, SEM

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: KODEPRODI61201#Manajemen
Depositing User: Mrs. Deli Apsa
Date Deposited: 02 Jul 2020 06:20
Last Modified: 26 Aug 2020 04:16
URI: http://repository.ibs.ac.id/id/eprint/492

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