Cashless Payment in Tourism. An Application of Technology Acceptance Model

Wulandari, Nuri (2017) Cashless Payment in Tourism. An Application of Technology Acceptance Model. Journal of Environmental Management & Tourism. pp. 1550-1553.

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Technology has given a profound impact on how tourism industry develops in the recent decades. One of the important technology advancement area is cashless payment has been suggested that cashless payment system can enhance tourism experience and provide competitive advantage to market destinations. Currently, governments are actively promoting a cashless society in tourism sector. However, the study of the acceptance of tourists on cashless payment technology in destinations is still ra rely found. This study aims to investigate the acceptance of cashless payment using Technology Acceptance Model (TAM). To achieve the objective, a survey was carried out to confirm the relationship between cashless acceptance, attitude and the behavioral intention of cashless technology. In addition, Perceived Risk Reducer and Familiarity were also introduced to the model. The study found drivers of attitude regarding acceptance of cash less payment system and an understanding on how customer's response to the idea of using cashless payment in tourism setting.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library of Congress Subject Areas > KODEPRODI61101#MagisterManajemen
Depositing User: Mrs. Nuri Wulandari
Date Deposited: 23 Jun 2020 06:20
Last Modified: 24 Aug 2020 09:49

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