Pengaruh Faktor Demografis Pada Adopsi Layanan Berbasis Teknologi Pada Perbankan Syariah

Nuri Wulandari (2019) Pengaruh Faktor Demografis Pada Adopsi Layanan Berbasis Teknologi Pada Perbankan Syariah. 000163418.

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Official URL: https://pdki-indonesia.dgip.go.id/index.php/hakcip...

Abstract

Mobile phone and internet users in Indonesia continues to grow rapidly. It utilized by the bank to provide technology-based services, so that customers can trade without restriction of place and time. However, like other technologies, customers require adjustment for the adoption of such technology-based services. One of the factors that affect the adoption of technology-based service is the customer demographics. This study investigates the demographic effects of the adoption of mobile banking and internet banking. Data collected in the form of a survey of 44 respondents in Jakarta conducted in March 2015. The uniqueness of the study lies in the analysis that weighed between users on a technology-based service Islamic bank with conventional banks. The results showed demographic characteristics banking customers that use technology-based service in Islamic banks so that it can be followed up to the target or marketing communications.

Item Type: Patent
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library of Congress Subject Areas > KODEPRODI61101#MagisterManajemen
KODEPRODI61101#MagisterManajemen
Depositing User: Mrs. Nuri Wulandari
Date Deposited: 04 Jun 2020 12:29
Last Modified: 04 Jun 2020 12:29
URI: http://repository.ibs.ac.id/id/eprint/362

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