Rimadias, Santi (2018) Analisis Model Perilaku Alumni terhadap Supportive Outcomes Pada Almamater STIE IBS. Jurnal Ekonomi, Maajemen dan Perbankan, 4 (2). pp. 80-89. ISSN 2656-6168
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Abstract
Alumni have important role for the better of a college, like positive behaviors that can provide long-term benefits to his almamater. This research aims to examine and analyze model of the behavior of alumni that reflected at brand identification, prestige, satisfaction towards word of mouth, participation and financial support. This study used a survey method from 192 respondent which is the alumni of STIE Indonesia Banking School. The results of the analysis usung Structural Equation Models (SEM) with the following summary: Satisfaction has a positive influence towards the brand identification, word of mouth, participation and financial support on alumni STIE Indonesia Banking School. Prestige has a positive affect toward the brand identification and word of mouth, but not on the participation and financial support on alumni STIE Indonesia Banking School. Last, brand identification has a positive influence towards participation, but not in word of mouth and financial support. Keywords: Brand identification, Prestige, Satisfaction, Word of mouth, Participation, Financial sup-port, Alumni
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Prodi S1 Manajemen |
| Depositing User: | Mrs. Santi Rimadias |
| Date Deposited: | 19 Mar 2021 03:30 |
| Last Modified: | 19 Mar 2021 03:30 |
| URI: | http://repository.ibs.ac.id/id/eprint/2195 |
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