Analisis Brand Loyalty Pengguna Kartu Kredit Manchester Unites

Al Rasyid, Johan (2010) Analisis Brand Loyalty Pengguna Kartu Kredit Manchester Unites. S1 thesis, STIE Indonesia Banking School.

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Abstract

ThisresearchisaimsforknowingthedegreeofbrandloyaltyfromManchester Unitedcreditcardholderandtheperspectiveofloyaltyfrompersonal characteristic,whichdividesfromfansandnonfansofManchesterUnited.The captiveoftherespondentsfromthecustomerofBankDanamonwhomalready hadManchester United credit card andhavebeen useditfor several transactions Theresultsofthisresearchupon90respondentsindicatethat:(1)Thelevelof switcherbuyerislowwith1,833averagescore.(2)Thelevelofhabitualbuyeris lowwith2,341averagescore.(3)Thelevelofsatisfiedbuyerishighwith4,054 averagescore.(4)Theleveloflikesthebrandishighwith3,887averagescore. (5)Thelevelofcommittedbuyerishighwith4,129averagescore.(6)Thereare nodifferentperceptionbaseson personalpreference aboutchoosing a creditcard fromfansandnonfansofManchesterUnited.Thismatterindicatethat ManchesterUnitedcreditcardhaveahighlevelofloyaltydegreefromthose5 dimensions Theresultsofthisresearchupon90respondentsindicatethat:(1)Thelevelof switcherbuyerislowwith1,833averagescore.(2)Thelevelofhabitualbuyeris lowwith2,341averagescore.(3)Thelevelofsatisfiedbuyerishighwith4,054 averagescore.(4)Theleveloflikesthebrandishighwith3,887averagescore. (5)Thelevelofcommittedbuyerishighwith4,129averagescore.(6)Thereare nodifferentperceptionbaseson personalpreference aboutchoosing a creditcard fromfansandnonfansofManchesterUnited.Thismatterindicatethat ManchesterUnitedcreditcardhaveahighlevelofloyaltydegreefromthose5 dimensions

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: KODEPRODI61201#Manajemen
Depositing User: Mrs. Deli Apsa
Date Deposited: 11 Nov 2020 06:31
Last Modified: 11 Nov 2020 06:31
URI: http://repository.ibs.ac.id/id/eprint/1704

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