Al Rasyid, Johan (2010) Analisis Brand Loyalty Pengguna Kartu Kredit Manchester Unites. S1 thesis, STIE Indonesia Banking School.
|
Text (Naskah Lengkap)
Johan Al Rasyid (200511044).pdf - Published Version Download (948kB) | Preview |
Abstract
ThisresearchisaimsforknowingthedegreeofbrandloyaltyfromManchester Unitedcreditcardholderandtheperspectiveofloyaltyfrompersonal characteristic,whichdividesfromfansandnonfansofManchesterUnited.The captiveoftherespondentsfromthecustomerofBankDanamonwhomalready hadManchester United credit card andhavebeen useditfor several transactions Theresultsofthisresearchupon90respondentsindicatethat:(1)Thelevelof switcherbuyerislowwith1,833averagescore.(2)Thelevelofhabitualbuyeris lowwith2,341averagescore.(3)Thelevelofsatisfiedbuyerishighwith4,054 averagescore.(4)Theleveloflikesthebrandishighwith3,887averagescore. (5)Thelevelofcommittedbuyerishighwith4,129averagescore.(6)Thereare nodifferentperceptionbaseson personalpreference aboutchoosing a creditcard fromfansandnonfansofManchesterUnited.Thismatterindicatethat ManchesterUnitedcreditcardhaveahighlevelofloyaltydegreefromthose5 dimensions Theresultsofthisresearchupon90respondentsindicatethat:(1)Thelevelof switcherbuyerislowwith1,833averagescore.(2)Thelevelofhabitualbuyeris lowwith2,341averagescore.(3)Thelevelofsatisfiedbuyerishighwith4,054 averagescore.(4)Theleveloflikesthebrandishighwith3,887averagescore. (5)Thelevelofcommittedbuyerishighwith4,129averagescore.(6)Thereare nodifferentperceptionbaseson personalpreference aboutchoosing a creditcard fromfansandnonfansofManchesterUnited.Thismatterindicatethat ManchesterUnitedcreditcardhaveahighlevelofloyaltydegreefromthose5 dimensions
| Item Type: | Thesis (S1) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Prodi S1 Manajemen |
| Depositing User: | Mrs. Deli Apsa |
| Date Deposited: | 11 Nov 2020 06:31 |
| Last Modified: | 11 Nov 2020 06:31 |
| URI: | http://repository.ibs.ac.id/id/eprint/1704 |
Actions (login required)
 |
View Item |
