Analisis Kualitas Pelayanan Terhadap Tingkat Kepuasan Nasabah Captive Dan Non-Captive Tabungan Bank DKI

Erhar, Marrita (2009) Analisis Kualitas Pelayanan Terhadap Tingkat Kepuasan Nasabah Captive Dan Non-Captive Tabungan Bank DKI. S1 thesis, STIE Indonesia Banking School.

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Marrita Erhar. Ma.- IBS, 2008.pdf

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Abstract

This research entitled "The analyze of service Quality toward captive and non-captive customer satisfaction in Bank DKI sub division walikota Jakarta Selatan. The aims of this research were to know and analyze about average of captain and non captive customer satisfaction in Bank DKI and to know and analyze customer satisfaction level. The analysis tools that uses in this research were Mann-whitney test. Whereas to test significance level was uses F test showes that satisfaction average value was deference between captive and non-captive customer. It means, non-captive customer did not satisfy with service quality from Bank DKI. Keywords: Captive and Non-captiove customer satisfaction.

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library of Congress Subject Areas > KODEPRODI61101#MagisterManajemen
KODEPRODI61101#MagisterManajemen
Depositing User: Ms Dyta Medina
Date Deposited: 09 Nov 2020 06:18
Last Modified: 19 Mar 2021 03:49
URI: http://repository.ibs.ac.id/id/eprint/1691

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