Analisis Faktor-Faktor Yang Mempengaruhi Keinginan Nasabah Untuk Menggunakan Layanan SMA Banking Dari Bank Mandiri (Studi Pada Nasabah Bank Mandiri Cabang Depok)

Meirani, Prasasti Putri (2010) Analisis Faktor-Faktor Yang Mempengaruhi Keinginan Nasabah Untuk Menggunakan Layanan SMA Banking Dari Bank Mandiri (Studi Pada Nasabah Bank Mandiri Cabang Depok). S1 thesis, STIE Indonesia Banking School.

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Abstract

This study aims to determine the factors that influence the customer intention to use the service of SMS Banking. The purpose of this research is to provide information about the factors that influence the customer intention to use SMS Banking and can give input to the banks management to evaluate its marketing strategy. The characteristic of the respondents who became the sample are the customer of Bank Mandiri Depok branch, who has the ATM Mandiri card and has find out about the services of SMS Banking from Bank Mandiri. Results from studies using 100 respondents indicated that: (1) Value, Tradition and Image barrier factors have significant influence on customer intention to use, (2) Whereas the Usage, Risk and Information barrier factors has no influence on significant customer intention to use SMS Banking. Keywords : usage barrier, value barrier, risk barrier, tradition barrier, information barrier, image barrier, intention to use

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: KODEPRODI61201#Manajemen
Depositing User: Mrs. Deli Apsa
Date Deposited: 02 Nov 2020 07:27
Last Modified: 02 Nov 2020 07:27
URI: http://repository.ibs.ac.id/id/eprint/1664

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