Analisis Faktor Motivasi Dan Persepsi Yang Mempengaruhi Keputusan Penggunaan Jejaring Facebook Pada Mahasiswa Indonesia Banking School

Putra, Rezki Hanolda (2011) Analisis Faktor Motivasi Dan Persepsi Yang Mempengaruhi Keputusan Penggunaan Jejaring Facebook Pada Mahasiswa Indonesia Banking School. S1 thesis, STIE Indonesia Banking School.

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Abstract

The purpose of this research is to find out and to analyze the effect of motivation and perception and consumer’s attitude through decision making. The object of this research is social networking Facebook brand’s users are STIE Indonesia Banking School students. Based on the result of this research is known that motivation, perception and customer’s attitude are positively and significantly influenced the decision making to use social networking website, Facebook. Through decision making to use social networking facebook brand. The benefit of this research is used as a source of information for increasing users volume amount through consumer’s behavior Keywords: Motivation, perception and decition making attitude

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: KODEPRODI61201#Manajemen
Depositing User: Mrs. Deli Apsa
Date Deposited: 09 Oct 2020 14:24
Last Modified: 09 Oct 2020 14:24
URI: http://repository.ibs.ac.id/id/eprint/1526

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