Pengaruh Product Attribute Terhadap Purchase Decision: Suatu Penelitian Pada Mobil Merek Toyota Avanza

Sinatrya, Wisnu (2015) Pengaruh Product Attribute Terhadap Purchase Decision: Suatu Penelitian Pada Mobil Merek Toyota Avanza. S1 thesis, STIE Indonesia Banking School.

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Abstract

This study discuss about research on automotive products, which is an automobile produced by Toyota called Avanza. Automotive developments has been developed from time to time makes it as become one of the many pillars of the country's economy. At first the cars was imported from Japan, but nowadays many countries has began to produce and manufacture the cars in their own country Toyota as a market leader of this automotive products especially for 4 or more wheels type also has been a key factor to make this research become more attractive. Not to mention, Avanza has been a pioneer for this multi purpose vehicle type. Keywords : quality of products, design, price, brand, warranty, service

Item Type: Thesis (S1)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: KODEPRODI61201#Manajemen
Depositing User: Mrs. Deli Apsa
Date Deposited: 25 Sep 2020 03:30
Last Modified: 25 Sep 2020 03:30
URI: http://repository.ibs.ac.id/id/eprint/1280

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