Factors that influencing the customer decision to purchase Islamic banking products

Surjaatmadja, Surachman (2020) Factors that influencing the customer decision to purchase Islamic banking products. Opción, 36 (91). pp. 388-404. ISSN 1012-1587/ISSNe: 2477-9385

[img]
Preview
Text
03-2020-04-Makalah di Jurnal OPCION-Factors that influencing the........pdf

Download (511kB) | Preview

Abstract

This study aims to determine the factors that influence the decision to purchase or intention to use Islamic banking service products in Indonesia. The design of this study is a quantitative approach. For analyzing the multiple relationships, we use Linear Structural Relations (LISREL version 8.0). The results of this study indicate that the customer's decision or intention to use Islamic Bank product services is influenced by the perception of product diversity with a contribution of 21%. In conclusion, attention dimension contributes 95% to marketing communications carried out by Islamic Banks in Indonesia. Keywords: Product, Diversification, Service value, Marketing.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Library of Congress Subject Areas > KODEPRODI61101#MagisterManajemen
KODEPRODI61101#MagisterManajemen
Depositing User: Mr. Surachman Surjaatmadja
Date Deposited: 31 Aug 2020 06:39
Last Modified: 31 Aug 2020 06:39
URI: http://repository.ibs.ac.id/id/eprint/1072

Actions (login required)

View Item View Item